Golf Tourism Development & Services releases Survey about travel and spending habits of German Golfer

GTDS.Ergebnisdiagramme_Reiseverhalten_sampleSurvey conducted by Golf Tourism Development & Services  on travel behavior and the potential of German golfer 2009

Market research is now indispensable for almost any sector in todays economy. This also applies to the golf industry.

It is therefore important that companies have access to to-date figures and surveys for their marketing and business planning and thereby gain better insight into the behavior and the demands of their customers.

Altogether there were over 1000 people participating in the survey. The survey on the travel behavior of German golfers was online conducted in summer 2009.

 

The survey applied within several golf related forums within the  Social Business Network "XING",in which are a total of approximately 25.000 golfers organized.

On the other hand the online golf portals "Golfsportmagazin.de", "Deutschland-spielt-Golf.de" and the "Spicygolfforum.de" supported the survey.

The overall summary including all charts, is now available at a price of Euro 57, - per copy (19% V.A.T. included, plus shipping and handling). The spiral bonded edition contains about 40 pages. Orders may be directed to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Contents of the publication to the needs and potentials of German golfers (excerpt):

 

General statistics of the participants

- Age of participants

- Origin of participants

- Gender of participants

General Golf statistics about the participants

- Handicap of the participants

- Average number of played rounds of golf per year outside Golf Holidays

 

General statistics on "Golf"

- How many golf trips you take per year?

- How many of these golf trips are within Germany?

- How many people are traveling with you?

- Hotel choice of Single Golfers

- How far in advance you book your golf vacation outside of Germany?

- How many rounds of golf you play in average during your golf holiday?

- How long is usually your domestic golf vacation?

- How long is usually your golf vacation outside Germany?

- How long are you willing to drive from your hotel to the golf courses in your vacation?

- Is the reputation of the golf course architect a decision criteria for choosing a golf course? (e.g. Jack Nicklaus & Co.)

 

Spending behavior of German golfers:

- What are you willing to spend on average on accommodation during a golf holiday within/outside Germany?

- What are you willing to spend on average for a 18-hole green fee, during a golf holiday within and outside Germany?

- What are you willing to spend on average for meals during a golf holiday within and outside Germany?

 

Services around the golf vacation:

- What services do you miss during your golf vacation most on the golf course?

- What services do you miss during your golf vacation most at the hotel?

- Problems while booking golf trips

- Do you specially emphasis on: Spa / Childcare / Haute cuisine while you´re on a golf vacation?

- Online affinity while booking golf trips

Most favoured sources for researches on Golf travel destinations and accommodation

 

and many more.

 

Please note: this survey is only available in German language.

 
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